Google for Nonprofits Launches in England and Wales
Charities registered in England and Wales can now access online collaboration tools, free advertising and advice through a programme that has hitherto been available only in the United States.
The idea behind the programme, as stated on the Google for Nonprofits website, is to offer non-profit organisations access to free or highly discounted tools that will enable them to find new donors and volunteers, work efficiently and get supporters to take action.
To become a member of the Google for Nonprofits programme, charities need to be currently registered with the Charity Commission for England and Wales. Only one Google for Nonprofits membership is allowed per registered record with the Charity Commission.
Healthcare and education organisations may not sign up, although philanthropic arms of educational organisations are eligible. (Google also has a programme for educational institutions called Google in Education).
Once charities sign up they will receive up to $10,000 (approximately £6,647) a month in advertising credit on Google AdWords to promote their causes and reach potential donors. They will gain free access to the online communication and collaboration suite Google Apps to help cut IT costs and improve communications. Charities will also have access to premium features within YouTube and Google Earth Outreach to help raise awareness of their work. A number of learning resources will also be available to charities, such as educational videos, technical support via an online forum and advice on how to connect with other charities.
WaterAid, one of a handful of UK charities that have already joined the programme, says that it uses Google’s tools to get its message across, analyse website traffic and work more efficiently.
Speaking about the launch of Google for Nonprofits in the UK, Managing Director of Google UK, Dan Cobley said:
“Through Google for Nonprofits, we want to support the incredible work of charitable organisations in the UK by eliminating some of the technical challenges and costs they face.
“We hope our technology will help them to reach more donors, improve operations and raise awareness so they can focus on changing the world for the better.”
Full details, including case studies of charities already using Google for Nonprofits, can be found by clicking here (opens new window).
Source: Google for Nonprofits, 17/07/2013go back to the news page